The Radio Industry is an ever changing beast, one that is hard to get a handle on, and even tougher to tame. As with most industries, Radio Stations throughout the country are downsizing, and the first department effected, in most cases, is Promotions. Adding the task of creating solid, well thought out and effective promotions to an already overworked air staff has become an industry norm. Not one that has been very effective though.
To create and execute promotions that not only add more bang to your clients buck, raise their top of mind awareness in the market, but build your radio stations client base and revenue, you need Professional Promotional Consultants that can bring fresh eyes, ears and ideas to your stations.
The Leyd Back Marketing staff has over 30 years in the Radio and Promotional arena, and has created some of the most successful promotional events in markets throughout the country. From Rock to CHR, Christian and Country, Leyd Back Marketing is an industry leader in Promotional Consulting.